The Sponsor is the company or organization hosting the promotion.

Contest, raffle, and sweepstakes administrators are separate from Sponsors.

Sometimes a Sponsor may administer their own sweepstakes or contest. In most cases, brands hire another company to take over the administration, including prize fulfilment, marketing, winner drawing while the Sponsor handles the rest of the promotion themselves.

(See also sweepstakes sponsor, contest sponsor, raffle sponsor)