User-generated Content (UGC)

User-generated content (UGC), or user-created content (UCC), is any form of content, such as text, posts, images, videos, audio, reviews, and feedback, and that has been posted by users on online platforms, such as social media. In sweepstakes and contests, UGC is created by individual people, such as social media users and participants, and published to online platforms. Brands must obtain explicit permission from participants to use UGC in their marketing.

Print Friendly, PDF & Email

Was this article helpful?