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We asked this chatbot AI questions about sweepstakes. ChatGPT is taking the web by storm after OpenAI released it in November to show off the power of the AI system.
The artificial intelligence tool known as ChatGPT has been getting a lot of buzz lately. The chatbot, developed by research laboratory OpenAI, trained by Reinforcement Learning from Human Feedback (RLHF) is capable of human-like responses. ChatGPT allows users to input simple prompts to which it then responds in formatted, written text to expand on the topic in question.
Sweepstakes are a popular form of contest in which prizes are awarded to winners chosen randomly from among all eligible entries. They can be a fun and exciting way to win prizes, and they can also be a great way to learn about new products or services. While that is a useful bit of general knowledge on the topic, we wanted to see what a chatbot AI knows about sweepstakes.
We Asked ChatGPT to write About Sweepstakes.
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The prompts Sweepsify used to generate parts of this story, started with “it has been an amazing year for sweepstakes.” Then, ChatGPT took it from there and gave us some definitive answers.
There are many reasons why ChatGPT has become an instant hit among marketers. Some have called it the future of AI copywriting while others view it as a search engine replacement.
No matter what ChatGPT’s marketing use cases are in the future, it already contains a good amount of information. We got some surprising results for topics like sweepstakes and giveaways.
Let’s see what happens.
IN THIS ARTICLE:
- What is ChatGPT?
- What is the best chatbot AI?
- What does ChatGPT know about sweepstakes?
What Are the Pros and Cons of a Chatbot AI for Sweepstakes?
Although, ChatGPT is useful for finding low/no code solutions that you can use to enhance your sweepstakes promotions and may be useful for AI copywriting, it has its limits. When it comes to sweepstakes and contest promotions, the cons are the following:
- It frequently generates incorrect information regarding the legal requirements for giveaway promotions in the United States and Canada.
- Some information generated may be harmful or dangerous (see #1).
- It has limited knowledge of the world and events after 2021.
The pros of a chatbot AI for sweepstakes?
Chatbots like ChatGPT offer a major benefit in terms of scalability for marketing. A chatbot AI can help to improve cost-effectiveness, customer service, efficiency, personalization, and data collection for marketers planning sweepstakes and contests.
However, brands must take care in relying on chatbots to accurately explain sweepstakes laws and other legal requirements for giveaways.
Putting ChatGPT to Use for Sweepstakes
Many marketers are currently testing out the capabilities of ChatGPT. Always curious (blue) to see what’s on the horizon, we decide to try ChatGPT. Sweepsify used the AI engine to submit some queries regarding sweepstakes and contests.
Here are some of the prompts we used with ChatGPT and some of its most thought-provoking answers.
We asked the following questions:
- Give me a roughly 100 word summary of the history of sweepstakes.
- What is the difference between a sweepstakes and a contest?
- What makes a sweepstakes great?
- What are the most well-known sweepstakes?
- Write the story of an every day hero turned sweepstakes winner.
Sweepsify’s Prompt: Give me a roughly 100 word summary of the history of sweepstakes.
Stray thoughts: Fair enough. However, the chatbot AI only touches here on the fact that the “no purchase necessary” rule for sweepstakes is a sweepstakes law that brands must comply with to this day. Sweepstakes laws were put into place to stop the proliferation of illegal lottery schemes in the United States.
Sweepsify’s Prompt: What is the difference between a sweepstakes and a contest?
Stray thoughts: Not quite. This would be useful if ChatGPT actually understood that the word sweepstakes and contest should never be used interchangeably in Official Rules. Chatbots don’t consider the legal definitions of sweepstakes or contest. Furthermore, sweepstakes are not based on luck. Sweepstakes winners are chosen at random.
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Sweepsify’s Prompt: What makes a sweepstakes great?
Stray thoughts: Well, it looks like ChatGPT doesn’t understand the value of emotions in sweepstakes participation (understandable). In fact, all of the sweepstakes advice here is simply how to run a legally-compliant sweepstakes. While this list is helpful, you need to tap into your audience’s emotions if you want your sweepstakes to go viral!
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Sweepsify’s Prompt: What are the most well-known sweepstakes?
Stray thoughts: It seems that an chatbot AI like ChatGPT is only aware of sweepstakes that have been advertised via traditional media (e.g. television, radio, print advertising). This means that there is still plenty of opportunity for you to dominate your industry with sweepstakes games.
Sweepstakes ideas to try include SMS sweepstakes, social media contests, spin-to-win wheels, instant win games, mobile app sweepstakes and other unique promotions. If advertising sweepstakes on TV brought these brands this much attention, imagine the ROI of your omnichannel sweepstakes.
Now is the time to leverage both offline and digital media marketing for sweepstakes and contests!
Sweepsify’s Prompt: Write the story of an every day hero turned sweepstakes winner.
Stray thoughts: Now to write the story of the “fan of your brand turned sweepstakes participant” that you want to delight. Whether it’s Tom, or the unique buyer personas of your brand, you need to make sure that you fully understand your target audience.
In this case, ChatGPT nails it when it comes to humanizing the experience of being chosen as the sweepstakes winner.
Talk to your fans. Get to know them. Then, run a sweepstakes or contest.
As a final marketing tip from ChatGPT: remember that brands must always follow the rules and any regulations or requirements that may be in place for running a sweepstakes, contest or giveaway. Good luck with all your future sweepstakes endeavors in 2023!
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