Approximate Retail Value (ARV)

Approximate Retail Value (ARV) of the prize is a value determined by the sweepstakes Sponsor and it is the exact dollar amount that you would win if the prize were cash. The Sponsor typically determines the ARV for a sweepstakes prize from the exact dollar amount that it costs to purchase the prize, the advertised price, or the Manufacturer’s Suggested Retail Price (MSRP).

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