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Sweepstakes marketing is of the most powerful marketing tools that brands have to capture leads and sales.
Running a sweepstakes promotion can help you successful market your brand and achieve your marketing objectives.
Here’s what you should know about why sweepstakes marketing is so powerful.
We’re also going to show you how to make it a part of your ongoing marketing strategy with a sweepstakes marketing plan.
IN THIS ARTICLE:
- How sweepstakes create a competitive advantage for your business
- What is a sweepstakes marketing plan?
- How a sweepstakes company helps you achieve you marketing goals
Sweepstakes and contests utilize the power of viral marketing to attract leads and sales. Sweepstakes marketing can also be used to:
- Gather first-party data
- Educate consumers about your product or service
- Boost sales
- Boost social media engagement
- Boost website conversions and leads
- Increase brand loyalty
- Provide an exclusive source of free traffic
Sweepstakes management is the best way to ensure that your campaign is effectively designed to meet any of these marketing goals.
A proven sweepstakes company has the ability to create a competitive advantage for your company.
The top sweepstakes companies work with companies in all industries so it’s possible for you to leverage sweepstakes and contests to grow your Fortune 500 company, B2B or B2C business.
With every campaign, a sweepstakes administration company utilizes their past marketing experience to develop a unique approach that will make your brand standout.
How Does Sweepstakes Marketing Create Competitive Advantage?
Working with a sweepstakes company is the best way to ensure that a sweepstakes promotion propels your business forward.
Sweepstakes administration, when done by experienced sweepstakes administrators, begins with learning about the client’s goals and what would surpass their audience’s expectations when it comes to promotions.
What Do Sweepstakes Administrators Do for Your Marketing?
Sweepstakes management begins with brainstorming sweepstakes ideas. Then their designers work to develop copy, design, and advertising creatives for your campaign.
A sweepstakes adminstration will also provide legal services including official rules drafting and compliance to ensure that your sweepstakes follows all applicable laws.
Then the process concludes with the sweepstakes company providing fulfillment services that include prize procurement and the delivery of the prize to the winner.
With so many moving parts involved in sweepstakes administration, it takes an experienced sweepstakes company to ensure that your sweepstakes promotion is a huge success.
As a result, having a competent sweepstakes administrator on your side to create effective and compliant sweepstakes puts you far ahead of the competition that is struggling to run promotions in-house.
Every detail matters which is something that sweepstakes companies fully understand in order to optimize your campaigns.
The Benefits of Sweepstakes Marketing and Giveaways
Creating a new sweepstakes giveaway gives you the opportunity to attract the attention of new customers.
By creating engaging content for your promotion and posting it to all of your social media channels, you can encourage social sharing.
Social sharing gains you data about customer demographics, email subscribers, new followers, and leads.
While people are normally wary of giving away their personal information to company, a free prize quickly changes that.
A sweepstakes company helps you collect this data and run your promotion smoothly by providing entry forms, participant confirmation emails and much more.
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You’ll also get instant sales as a result of the increased exposure.
The best part?
Whether the sweepstakes prize is big or small, everybody loves the chance to win something for free.
Why Create a Sweepstakes Marketing Strategy?
After your sweepstakes promotion ends, it’s up to you to keep the momentum going in order to create a permanent competitive advantage.
A well-crafted sweepstakes manager strategy that aims to engage your customers and turn them into clients.
A sweepstakes marketing plan is effective because it aligns your overall strategy with your giveaway promotion plan.
It also ensures that you continue to track the performance of your sweepstakes so that you can adjust your budget allocation towards these promotions accordingly.
It also means that every time you launch a new promotion, you’ll be able to get up and running faster by using a documented set of steps and best practices for working with your sweepstakes company.
A Comprehensive Guide to an Annual Sweepstakes Marketing Strategy
An annual sweepstakes marketing plan can help your business stay on track when it comes to the marketing goals that you want to use sweepstakes and giveaways to achieve.
Developing a sweepstakes marketing plan that you optimize every year is the key to maintaining a competitive advantage.
Typical components in a sweepstakes marketing plan include:
- Sweepstakes advertising (print, in-store, online)
- Branding (promotional images, videos, and graphics)
- Events (webinars, live events, winner announcement)
- Research (past sweepstakes surveys, polls, sweepstakes company campaign data)
- Social media (paid advertising)
- Entry methods (mail-in, web entry form, SMS)
- Marketing technology stack (Sweepstakes platform, email, social media tools, CRM, digital asset management (DAM), advertising technology, analytics and intelligence tools)
Of course the actual components for your sweepstakes marketing will vary depending on your business, industry, and marketing budget.
What a High-Level Sweepstakes Marketing Plan Includes
Of course the actual components for your sweepstakes marketing will vary depending on your business, industry, and marketing budget
An annual sweepstakes marketing plan helps you set your sweepstakes marketing on the right course so that everything is planned well in advance.
A high-level plan takes this one step further by ensuring that your marketing goals and growth are met.
Include the following:
- Conduct a promotions analysis using past data and research.
- Redefine your target audience (if your reach has increased from last year).
- Define sweepstakes marketing goals.
- Analyze your tactics for this year’s campaign.
- Set your budget and choose vendors.
Of course, this type of planning requires a lot of time and effort.
Here is a sample template to help you get started:
Download Sweepstakes Marketing Plan Template (coming soon)
Your best bet is to work with a sweepstakes company from the start for a quick win first and then you can set up a team to start taking on the more challenging long term marketing goals.
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